The Counter ® is the 21st century’s bold answer to the classic burger joint. The franchise rights were acquired in late 2010 for the Kingdom of Saudi Arabia, and the first location opened its doors to the public in July 2012, with more locations to come in Riyadh and the rest of the Kingdom. The Counter is an upscale entrant into the casual dining segment, one of the US restaurant industry’s strongest growth areas according to industry publication Fast Casual magazine. The Counter appeals to all demographics including adults, teens, kids, baby boomers and seniors. It has an innovative menu and setting that drives repeat business not only through traditional lunch and dinner segments or catering and private parties, but also as an afternoon or weekend hangout or simply a place to grab a late-night meal.
Offer is applied to all locations in the whole Kingdom.
Offer may not be used when in-store promotions, clearance, loyalty card discount or to associate with any other offer.